OUR STORY
From A Family Recipe To America's Next Favorite Snack
Every bag has a story
THE STORY
Meet Carla Robinson
Carla's Crazy Crunch
Self-taught, Carla has been baking for friends and family for as long as she can remember. What began as a passion project and a way to make extra income, Carla took her most popular treats and began selling them at local Tulsa pop-ups and markets in 2017.
It was then that Carla's Crazy Crunch was born and became a local best-selling snack. Carla caught the attention of QVC and, now with several successful specials under her belt, she is excited to continue to grow her business.
How It All Started
From a Tulsa market to a national stage
2017
Carla takes her most popular homemade treats to Tulsa pop-ups and markets. Carla’s Crazy Crunch is born.
2018
Trade mark approved by the US patent trademark office.
End of 2018
Nestle files lawsuit opposing the federal trademark.
2019
Was asked to be on the Dr. Oz show.
2021
A national debut on QVC, followed by multiple show commitments and a Top 5 snack rating.
2025
Found the manufacture, CII Foods, and started working with them.
TODAY
A relaunch built on the same family recipe, starting with Birthday Cake, with more flavors and shipping to come.
